Media landscape and polls
Courtesy:- Malik Muhammad Ashraf Balanced media coverage for 2013 elections The report of the Hutchison Commission submitted in the USA in 1947 is regarded as the Magna Carte of the modern concept of freedom of expression and media’s responsibilities towards society. It unequivocally emphasized the need for media to provide accurate, truthful and comprehensive account of events, act as a forum for exchange of comment and criticism, present and clarify goals and values of the society and make sure that it projected a representative picture of the constituent groups of the society. The report also reiterated the fact that society and public had a right to expect high standards of performance and as such intervention of the government could be justified to secure public good. The ethical and professional codes of conduct for the media drawn up by UNESCO, International Federation of Journalists, media associations, press councils in the countries where self-regulatory arrangement is